Mattel / Toys R Us

Hot Wheels- A garage concept was a perfect fit to encourage the very young target consumer to enter, explore, interact with custom fixtures- within The Toys R Us footprint. The garage was designed with working flood and traffic lights and working hydraulic systems that would attract both the young customers and their parents. Custom car fixtures and displays were designed to attract attention and showcase the expansive Hot Wheels product line and brand image.

Mattel Barbie- The Barbie Fun House, shop-in-shop concept was designed to attract, engage and encourage young girls to explore the Barbie product line and to feel as though they were in their very own Barbie playhouse. Colorful canopies, custom armoire-esque fixtures in various shades of pink and blue are bold and create a strong statement and perfect girly backdrop for the Barbie product line and brand image.

Fisher Price- A focal point umbrella with a gondola end cap promotes new toy products to the pre-schooler. Parents have waiting areas to take a break and observe their children as they interact with samples of toy products that are placed around space. This shop-in-shop concept is fun, open and encourages play and purchase!
Mark Matla + Perennial Inc.